Typology of Cultural Values based on Identity

Values ​​are considered as important aspects of daily life and reflection of variety of aspects of human behavior. Different dimensions and areas of public life (political, social, economic, etc.) are rooted in choice and preference one value on the other. In this context, collective identities not only affected by diversity of values, but in different periods have different effects on people value's preferences. From this perspective and attention to this fact that Iran society and in particular Sanandaj city have the multifaceted identity, the aim of this paper is studying typology of cultural values, based on diversity of collective identity. The research method is descriptive that in respect of time is cross-sectional and concerning to control of situation is survey. The questionnaires with suitable structures validity (based on Kronbagh’s coefficient of Alfa) have been distributed among the respondents. The population is the students of Kurdistan University. The sample size based on Kockran formula is 348. Descriptive results indicated that all three levels of identity, including ethnic, national, and global have higher than average level (3) and all of them have significant different with average level. This result means that neither of identity can be ignored for the target population of the study and all were considered to be important for students. The results showed that global identity is higher than national identity. In addition, the analytical results indicate a significant relationship between the level of ethnic identity and national identity with conservatism and somewhat universalism and significant relationship between the level of emphasis on global identity and cultural values ​​of three dimensions